Flute Center
Visual Identity
Goal:
Rebrand and positions the Flute Center as a contemporary leader in the classical music community.
*We’re proud to have been awarded a Bronze Indigo Design Award for our work for the Flute Center.
Index:
#1 - Visual Identity
Software Used:
Figma, Adobe Illustrator, Indesign, Photoshop
Responsibility:
Logo Design
Typography System
Timeframe:
3 months
Our mission is to be the premier destination for flute purchases worldwide. We aimed for the Flute Center brand to embody this diversity—being friendly, inclusive, and musical.
Design & visual
The brand identity features a hand-drawn calligraphic monogram, reflecting the classical music industry's heritage and sophistication. Paired with a modern sans-serif wordmark, the design updates the original logo while maintaining a contemporary feel. A strategic color palette ensures marketing materials are both striking and consistent with the new identity.
Brand strategy & market connection
The new brand identity honor the diversity of the flute community and the variety of music flutists perform. By leveraging a custom mark and vibrant colors, the new identity aligns with the target audience’s desire for uniqueness, creativity, and musical passion.
Logo and Monogram for print and digital
Stationary set
Brand guidelines
Photography